Email & Marketing Data Specialist

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com The Email Marketing Data Specialist is technically driven and sits at the intersection of CRM strategy and email marketing execution. The position bridges Salesforce CRM and HubSpot's email platform, requiring deep technical data management expertise to keep systems in sync, campaigns running intelligently, and data clean at scale. The ideal candidate thrives on building complex automations, obsesses over data integrity, and excels at turning CRM logic into personalized email journeys.

What You Will Do

: Manage Salesforce–HubSpot Data Sync Own the bidirectional data sync between Salesforce and HubSpot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times. Build Automated Workflows Drip Campaigns Create and implement complex automated workflows and drip campaigns within HubSpot, leveraging Salesforce opportunity stages and custom object fields to trigger personalized content based on prospect journey and account status. Architect Multi-Step Automations Design, maintain, and optimize multi-step automation workflows driven by Salesforce object updates (Leads, Contacts, Opportunities, Custom Objects) to trigger HubSpot actions including email sends, enrollment, suppression, and branching logic.

Enforce Data Integrity Develop and enforce data validation rules, field-mapping schemas, and sync logic to prevent duplication and maintain database integrity at scale. Troubleshoot Integration Issues Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories to diagnose systemic issues in record updates, field mismatches, sync delays, or permission-related failures. Build Advanced Segmentation Create precision-targeted segments using a combination of Salesforce report criteria and HubSpot behavioral data (events, timestamps, scoring attributes) for complex campaigns and automated journeys.

Manage Data Lifecycle Own enrichment, deduplication, archival, and sunset automation processes to ensure long-term data quality and compliance within both platforms. Build Content Pathways Design conditional branching and content pathways that deliver the right message at the right time based on CRM and behavioral signals. Maintain Workflow Version Control Implement workflow version control to ensure updates to triggers, enrollment criteria, and dependencies do not disrupt active marketing and sales processes.

What We’Re Looking For

: 5–8 years of hands-on experience in marketing data management, email automation, and CRM integration. Proficiency in HubSpot and Salesforce with a deep working knowledge of both platforms is required. Experience with Google Analytics.

Strong understanding of CRM data architecture such as objects, fields, relationships, and sync logic. Proven experience building complex automation workflows and drip campaigns. Deep knowledge of API integrations, data mapping, and troubleshooting sync issues between systems.

Experience with behavioral segmentation and lifecycle-stage management. Strong data hygiene instincts such as de