Email Marketing Specialist II (Chicago, IL or Remote)

Who We Are

: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In's top places to work in 2025 , we believe that our People are our greatest competitive advantage.

To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation. We believe in harnessing emerging technology to power performance and unlock creativity. As part of our culture of innovation, we actively embrace the use of AI tools to enhance decision-making, improve workflows, and produce better outcomes for our customers .

The Opportunity: As an Email Marketing Specialist II , you will play a critical role in delivering personalized customer experiences that connect fans with the events they love. As a member of the CRM team, you will be responsible for the hands-on execution, optimization, and quality assurance of email, push notification, and in-app messaging campaigns across the customer lifecycle. This role is ideal for someone who enjoys both the technical and strategic aspects of CRM marketing.

You'll leverage Braze, Liquid templating, customer data, and HTML email development to build dynamic, personalized campaigns that drive engagement, app adoption, repeat purchases, and revenue growth. As Vivid Seats continues to invest in our CRM and Customer Data Platform capabilities, you'll help scale sophisticated customer journeys, automation programs, and personalization strategies that reach millions of fans across multiple channels. You will work alongside an experienced cross-functional team and have the opportunity to make a measurable impact on customer engagement and business performance.

How your role contributes to the success of Vivid Seats: Data-fueled personalization: Leverage CRM technology, customer data, and Liquid scripting to create highly personalized email, push, and in-app experiences that increase engagement, repeat purchase behavior, and customer lifetime value. Seamless multi-touch engagement: Build, deploy, and optimize dynamic customer journeys across email, push, and in-app channels, ensuring consistent and relevant experiences throughout the customer lifecycle. Strategic execution: Partner with CRM, Product, Engineering, and Analytics teams to deliver campaigns, automation programs, and personalization initiatives that drive app adoption, customer engagement, and revenue growth.

How your role expectations will progress in the first 30, 90 and 180 days 30 days in: Complete new hire orientation and gain the tools, resources, and context needed to be successful. Learn how ticket marketplaces operate and how CRM contributes to customer acquisition, engagement, retention, and revenue growth. Acclimate to team processes, company objectives , and Vivid Seats values.

Leverage existing expertise in Braze and Liquid to support campaign builds, personalization initiatives, and customer journey execution. Become familiar with Vivid Seats' CRM architecture, audience segmentation strategy, and customer lifecycle programs. 90 days in: Independently build, QA, and launch email, push, and in-app campaigns within Braze.

Contribute ideas, processes, and technical solutions for campaign efficiency . Develop a strong understanding of Vivid Seats product categories and customer lifecycles. Create and maintain dynamic content experiences using Liquid, customer attributes, catalogs, and behavioral data.

Troubleshoot rendering, personalization, segmentation, and campaign execution issues . Prioritize projects while effectively collaborating with stakeholders across the org . 180 days in: Own end-to-end execution of CRM campaig