Social Media Manager

This role is Hybrid, coming into our office in Encino, CA 3x week About Us At Zevia, we’re creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We’re solutions-oriented, always improving, and we operate with a healthy thirst for risk.

We believe in staying true to our convictions while continuously learning and evolving. At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose.

We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility. Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic. We’re fighting the good fight to change the beverage industry for the better — and we’re just getting started.

Summary The Manager, Social Media leads social content that turns Zevia from a beverage people drink into a brand people talk about. This role leads our social strategy and a team of creators to build content, conversations, and cultural relevance that help more people discover and connect with the brand. As a challenger brand, we believe the best ideas don't come from playing it safe or sticking to the status quo.

We're looking for someone who understands how culture moves, knows what great social looks like, and can translate insights into work that earns attention and drives results. This person understands what audiences care about, what makes people stop scrolling, and how to create more of what works. They will excel at translating the business needs and brand ethos into a winning social presence across content and our community engagement strategy across social.

Importantly, they will be an excellent people leader. At Zevia, you'll help shape the future of a brand that likes to zig when others zag. You'll have the opportunity to work on celebrity partnerships (including our 2-year partnership with Cardi B), launch innovative products, ride cultural moments, experiment with new platforms and formats, and create social-first ideas that punch above their weight.

If you're excited by big swings, making content you’ll actually share with your friends, building a brand people want to be part of, and working collaboratively with a marketing team made up of stars and good humans, we'd love to meet you.

What You’Ll Do

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Develop and execute Zevia's social media strategy across key platforms, with a primary focus on TikTok and Instagram, to drive brand awareness, engagement, community growth, and business impact. Lead and develop a team of creators responsible for content creation, publishing, and community management, fostering a culture of creativity, experimentation, and continuous improvement.

Define and evolve Zevia's social voice in branded content and engaging across social, audience strategy, and "reason to follow," ensuring content is culturally relevant, platform-native, and authentically reflects the brand. Identify consumer, creator, and cultural trends and translate them into social-first content, campaigns, and engagement opportunities that help Zevia stand out in culture. Lead the development, review, and optimization of social content, providing strategic and creative direction across concepts, copy, design, production, and publishing.

Manage relationships with external partners, including creators and production partners, to deliver best-in-class social programs and content. Establish social media best practices and ways of working while partnering cross-functionally with Brand, Creative, Sales, Insights, and eCommerce teams to ensure alignment and maximize impact.