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VML — Kansas City Missouri
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . Position Overview: The Public Relations Manager serves as an important day-to-day driver of a key global animal health account, working under the direct supervision of the global client lead.
This role requires an active, media-savvy professional who can cultivate relationships with key global veterinary and consumer pet media, craft compelling pitches, draft high-quality external written materials (releases, byline articles, project briefs), and collaborate closely with client contacts and integrated agency partners to execute strategic plans.
Key Responsibilities
Media Relations & Pitching: Actively build and nurture relationships with key reporters, editors, and producers across print, digital and broadcast media in both the consumer pet and global veterinary/veterinary trade spaces. Content Creation: Draft high-visibility PR documents, including press releases, executive byline articles, key message architectures, Q&As, and speeches. Client Interaction: Work with the global client lead to prepare for and run weekly PR status meetings.
Potentially this person will serve as the day-to-day contact for PR efforts in key global markets (example: Canada). S. PR counterparts and the overall account lead to ensure global campaigns are cohesive.
Plan Development: Assist with strategic planning, campaign brainstorming, and the localization of PR plans for global markets. Media Briefing & Prep: Create comprehensive briefing books for client spokespeople (executives and veterinarians), detailing reporter backgrounds, key messages, and potential challenging questions. Campaign & Event Execution: Help drive the execution of complex PR tactics, which may include global virtual media events, multi-market PR campaigns, and veterinary conference activations.
Requirements
Experience: 2+ years of PR agency experience, with a proven track role in media relations, proactive pitching, and client management. Education: Bachelor’s degree in Communications, Public Relations, Journalism or a relevant field. Global Mindset: Familiarity with or strong interest in global markets and how corporate communications adapt across different regions.
A Passion for Animal Health/Science: Experience in pet/companion animal health, pet-care, and/or health/science communications is highly preferred.