Sales Manager (Canada)

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads.

Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. com .

Overview The Sales Manager plays a critical role in driving new business growth and revenue expansion within TripleLift's Canadian sales organization, directly influencing how we bring programmatic advertising solutions—across Native, CTV, and Audience products—to agencies and brands in the market. In this position, you will partner closely with Sales leadership, Account Management, Ad Operations, and Partnerships teams to shape client strategies, preferred partnership frameworks, and RFP responses, ensuring seamless execution from prospecting through deal close. This is an exciting opportunity for someone who wants to accelerate business growth in a high-visibility market while building lasting agency and brand relationships, all while contributing meaningfully to the long-term success and expansion of TripleLift's presence in Canada.

Responsibilities

Drive new business development by prospecting, pitching, and closing programmatic advertising deals with agencies and brands across the Canadian market Build and manage a pipeline of qualified opportunities, accurately forecasting revenue and tracking progress against quarterly and annual sales targets Develop and negotiate preferred partnership agreements and RFP responses in collaboration with Sales leadership, Legal, and Finance Serve as the primary point of contact for key agency and client relationships, ensuring strong communication and long-term account growth Partner cross-functionally with Ad Operations, Account Management, and Partnerships teams to ensure seamless campaign execution and client satisfaction Represent TripleLift at industry events, client meetings, and conferences to build brand presence and generate new business leads Education &

Requirements

3-5+ years of sales experience in programmatic advertising, ad tech, or digital media (SSP/DSP experience strongly preferred) Proven track record of meeting or exceeding sales targets, with strong pipeline management and forecasting skills Deep familiarity with programmatic terminology and ecosystem (RTB, PMPs, deal IDs, open exchange, CTV, native advertising) Established relationships with Canadian agencies and/or brands strongly preferred Excellent communication, negotiation, and presentation skills, with the ability to build trust with senior stakeholders Self-starter mentality with the ability to work independently in a fast-paced, evolving market Life at TripleLift At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Learn more about TripleLift and our culture by visiting our LinkedIn Life page. Establishing People, Culture and Community Initiatives At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities.