About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2575 - Programmatic Senior Executive - UK Role Summary and Impact: The Programmatic Senior Executive you will be responsible for managing and optimising campaigns.

While also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.

Key Responsibilities

Campaign Management Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs Competently create media plans designed to achieve specified KPIs Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy Client and Partner Management Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. Working with partners and attending regular platform training to further develop programmatic skillset.

Operational Excellence The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes. Maintain standards and process throughout the end-to-end campaign lifecycle Skills and Experience At WPP Media, we believe in the power of our culture and our people.

It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by leading collectively to inspire transformational creativity. Create an Open Environment by balancing people and client experiences by cultivating trust.

Lead Optimistically by championing growth and development to mobilize the enterprise. Skills & Experience: Passionate about programmatic activation and driving continued excellence. Proactive approach to expanding knowledge and capabilities Confidence in core trading platforms, DV360, TTD and Amazon.

Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.