Associate, Media Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com .

About The Role

media plays in advertising. This position within the Planning team plays a critical role in bringing a client’s vision to life and reaching target audiences. Media planners are part psychologist, scientist, artist, entrepreneur, and diplomat.

They develop strategies that determine how brands should connect with consumers across a wide variety of media channels and how they can stand out from the competition. The Associate role is an entry-level position that supports the Planning team while learning through established training programs and on-the-job experience, particularly within digital media. You will be responsible for expanding your knowledge in preparation for advancement and gaining exposure to all aspects of media planning.

How You’ll Make an Impact Assist in developing tactical plans that support the consumer journey. Research market trends in emerging media and content development. Collaborate with the Media Investment team and other partners to ensure ideas are strategically sound and commercially viable.

Participate in brainstorming and ideation sessions, including those outside your assigned client portfolio. Develop a strong understanding of syndicated tools and systems, as well as Mindshare Canada’s proprietary tools and methodologies. Build industry expertise by actively participating in industry training sessions and presentations.

Continue exploring new media channels and emerging technologies. Develop presentation and reporting skills. Ensure effective communication within the team.

Support the billing process. What YOU Bring Embraces the Mindshare Growth Mindset: adaptability, inclusivity, authenticity, curiosity, entrepreneurial spirit, and teamwork. Excellent organizational skills and strong attention to detail.

Strong written and verbal communication skills; confident presentation abilities. Excellent time management skills with a proven ability to prioritize, organize workload, and meet tight deadlines while managing multiple projects. Quick learner with strong judgment and the ability to grasp new concepts rapidly.

Ability to work independently with a proactive and organized approach. Ability to build collaborative relationships across cross-functional teams. Adaptable and effective in a fast-paced work environment.

Strong client service and communication skills. Comfortable working with ambiguity; flexible and eager to learn and contribute wherever needed. Comfortable working with numbers and budgets, with a solid understanding of mathematical concepts.

Desire to contribute to an environment where innovation is part of everyday work.

What WE Offer

Access to a global network of resources and career opportunities.

Benefits

package, including parental leave top-up

A great social environment—we work hard and have fun doing it. Strong commitment to corporate social responsibility and community involvement. A workplace that prioritizes employee well-being through healthy lifestyle programs.

The opportunity to help create and contribute to a culture where innovation is a daily standard. A growth-oriented culture built on adaptability, inclusivity, authenticity, curiosity, entrepreneurial spirit, and teamwork.