Sr. Vertical Marketing Specialist

Toshiba Global Commerce Solutions is seeking a Senior Vertical Marketing Specialist to drive marketing strategy and execution for the Restaurants business. This role serves as the primary marketing partner for the Restaurants vertical and is responsible for translating customer needs, market opportunities, and business priorities into impactful go-to-market strategies. Working at the intersection of Product Management, Sales, Sales Operations, and Marketing, this individual will define the restaurant marketing narrative, guide solution positioning, and influence integrated marketing strategies that drive awareness, customer engagement, pipeline growth, and revenue.

The role requires strong market knowledge, strategic thinking, analytical capabilities, and the ability to align cross-functional teams around a unified vision for the Restaurants business.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience. 3+ years of experience in vertical marketing, field marketing, portfolio marketing, product marketing, or B2B marketing. Experience supporting restaurant technology, hospitality technology, SaaS, POS, payments, commerce solutions, or related industries preferred.

Experience developing and executing go-to-market marketing strategies and plans. Strong understanding of restaurant technology, hospitality technology, SaaS, POS, payments, or commerce ecosystems. Experience partnering with Product Management teams on positioning, messaging, and product launches.

Ability to translate customer, market, and competitive insights into actionable marketing recommendations. Strong analytical skills with the ability to interpret data and develop actionable business insights. Experience creating sales enablement materials and customer-facing content.

Knowledge of demand generation, content marketing, digital marketing, event marketing, and customer engagement strategies. Strong project management and organizational skills. Proven ability to lead and influence cross-functional teams without direct authority.

Outstanding written, verbal, presentation, and stakeholder management skills. Ability to work effectively across Product, Sales, Sales Operations, and Marketing organizations. Willingness to travel to industry events, customer meetings, and internal business meetings.

Essential Functions Serve as the primary marketing lead for the Restaurants business, aligning marketing initiatives with business growth objectives, customer needs, and market opportunities while acting as the voice of the customer and market. Partner with Product Management to develop positioning, messaging, value propositions, and go-to-market strategies for restaurant solutions and services, supporting product launches and enhancements. Develop integrated marketing plans and collaborate with campaign, channel, and demand generation teams to execute programs that drive awareness, engagement, pipeline growth, and revenue.

Create sales enablement tools and customer-facing content, including presentations, solution messaging, use cases, competitive insights, and marketing collateral. Serve as a liaison across Product, Sales, Sales Operations, and Marketing organizations to gather and translate customer, competitive, and market intelligence into actionable recommendations. Represent Toshiba Global Commerce Solutions at industry events, trade shows, customer meetings, and other business engagements to strengthen market presence and industry relationships.

Monitor market trends, customer feedback, and competitive activity to continuously refine marketing strategies and messaging. Drive cross-functional alignment to ensure consistent execution of restaurant marketing initiatives and go-to-market priorities. Areas of Expertise & Special Skills Restaurant technology, hospitality technology, SaaS, POS, payments, and commerce solutions.

Go-to-market strategy development and execution.