Summary The Senior Manager, Influencer & Partnerships is Topstep's dedicated lead for influencer and creator marketing — responsible for building, shaping, and scaling a partnership ecosystem that drives awareness, trust, and connection with our traders and aspiring traders. This isn't a purely executional role. We're looking for someone who brings both strategic muscle and operational follow-through: someone who can help develop compelling influencer strategies and campaign concepts, collaborate closely with internal teams to bring them to life, and own the end-to-end execution of creator programs from ideation through reporting.

This is an important role that will serve as the day-to-day relationship lead for Topstep's growing roster of influencer and creator partners.

Key Responsibilities

Influencer & Trader Partnership Strategy Steward Topstep’s influencer and creator strategy — from program design to roster development — ensuring Topstep connects with traders and aspiring traders in authentic, relevant ways. Identify, recruit, and build long-term relationships with creators across trader, finance, and cultural personas. Develop and manage trader advocacy programs that deepen community engagement and generate authentic organic content.

Stay plugged into the creator economy, from new formats, to platform innovation, partnership models, and measurement, and bring those insights into Topstep's approach. Continuously push for fresh, creative ways to partner with creators beyond standard content integrations. Campaign Ideation & Activation Collaborate with marketing leadership and cross-functional teams — social, community, brand, growth, content, product — to develop integrated influencer campaigns.

Contribute to creative ideation and campaign concept development; bring a point of view to how Topstep shows up through external voices. Own end-to-end campaign execution: briefing, content development, approvals, and optimization. Trader Ecosystem Development Build relationships across the broader trader ecosystem — educators, communities, media, and emerging voices.

Identify partnership opportunities and competitive activity; recommend where Topstep should participate, partner, or monitor. Support marketing leadership on select broader strategic partnerships as needed. Program Operations Build and maintain operational infrastructure: workflows, playbooks, tracking, compliance documentation, and partner payments.

Serve as the primary point of contact for all creator and influencer relationships. Prior people-management experience strongly preferred; this role is expected to grow into a people management position in the near term. Measurement & Optimization Define success metrics and own performance reporting for influencer programs, in collaboration with marketing leadership and measurement.

Contribute to measurement strategy — including how metrics and benchmarks are evolving across the influencer space. Monitor programs and recommend optimizations based on performance.

Qualifications

5 + years of influencer and creator marketing experience — strategic, creative, and executional; end-to-end ownership required. Proven ability to shape influencer strategy and campaign concepts, not just execute against a plan. Deep familiarity with the influencer and creator economy — platforms, content formats, partnership models, impact measurement, and how the space is evolving.

Trading, fintech, or financially-adjacent experience strongly preferred; futures or prop trading fluency is a meaningful differentiator. Creative thinker and strong collaborator — brings ideas to the table and works well across teams and with talent. Excellent communicator and relationship builder; skilled at nurturing long-term partnerships with creators and internal stakeholders alike.

Highly organized, proactive, and self-sufficient across logistics, partner communications, compliance documentation, and operations.