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Too Good To Go — Oslo Oslo
🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact. 🌱 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value.
Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. 4M tonnes of CO2e from entering the Earth’s atmosphere! ⭐️ Impact: We are a certified B Corp social impact company.
Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies. Most recently, we won Apple’s coveted Cultural Impact Winner.
Your Role As Partner Marketing Manager you will be part of our international, multidisciplinary Marketing community, with a focus on Norway. You will play an integral role in our mission to reduce food waste by driving shared partner marketing activities with our most impactful partners that engage and motivate consumers to download and use the Too Good To Go app to save surplus food from going to waste. You will collaborate closely with the Key Accounts team, to build and strengthen relationships with our partners’ internal marketing teams, getting buy-in for co-branded campaigns and activations, while also supporting the business development in reaching and winning new partners.
Reporting to the Partner Marketing Lead (North Europe), you will be responsible for consumer & partner facing marketing campaigns with our biggest and most prominent Key Account & FMCG partners as well as driving acquisition of new partners through B2B initiatives.
Responsibilities
Strategic Focus Own partner marketing strategy and delivery in Norway (B2B2C and B2B), including new partner acquisition and growth with existing partners. g. CRM & POS, …).
Manage the local partner marketing budget. Impact Deliver impactful B2B2C partner marketing campaigns to boost consumer demand KPIs (New Registered Users, Meals/Parcels Saved). g.
localising global campaigns, templates & assets) Support cross-market (North) with major key account & FMCG partners. Approve co-branded assets from commercial teams to maintain on-brand external representation. Stakeholder Management Develop and strengthen relationships with key marketing stakeholders of Top Tier partners.
Collaborate with the Head of Key Accounts to identify opportunities and prioritize activities. Collaborate with B2C, PR, public affairs, global partner marketing, and creative teams to maximize campaigns and events. Contribute to the international learning loop for continuous optimization.
Industry & Own Events Own local B2B event strategy & implementation. Manage planning and execution of a Too Good To Go Partner Advocacy event. Manage partner-focused presence at relevant industry events and conferences.
Data & Analytics Track, measure, and evaluate marketing activations for data-based conclusions. Define & measure success of Partner Marketing programs and ensure ROI.
Requirements
Experience in online marketplace, grocery retail, tech, FMCG, or F&B companies Proven track record delivering successful integrated Partner Marketing campaigns (B2B2C and B2B) Solid experience in Project Management & Trade Marketing including planning, execution, and stakeholder coordination