🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact. 💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value.

Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. 4M tonnes of CO2e from entering the Earth’s atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market.

⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies.

Most recently, we won Apple’s coveted Cultural Impact Winner. In the B2B CRM team at Too Good To Go, we empower our partner stores to fight food waste through engaging, action-oriented communications at scale. We’re now looking for a B2B CRM Lead to take over the reins, so that we continue bringing forth this mission.

Your Mission You'll work day to day with stakeholders across Product, Data, Commercial, and Marketing to develop and execute against the B2B CRM roadmap. You’ll be a key evangelist for the power of B2B CRM to retain and optimise our partner stores and their supply on the app. From product launches to experimentation to data activations, you set the direction and are dogged in the pursuit of improving the efficiency of our retention and growth engine cross-functionally.

You’ll also lead and advise our team of CRM Managers and freelancers – whose expertise spans both technical and strategic – to release, optimise and scale engaging campaigns, lifecycle programmes, and partner communications globally, both adhoc and automated. This can mean advising on new channel implementations from a strategic standpoint, exploring the MarTech ecosystem and what it can offer for omni-channel, personalisation, and/or AI-decisioning improvements, or even translating adhoc efforts into repeatable frameworks through experimentation.

What We'Re Looking For

Our ideal candidate is an experienced leader who can recognise when business opportunities can and should benefit from being folded into the CRM landscape. You will shine in this role if you can think big, and convince others, about how targeted, scalable lifecycle communications align with our north star of saving more food. While we value some technical expertise in marketing automation, CRM or B2B SaaS technologies, we also appreciate your project management skills and ability to juggle priorities to get the job done.

Responsibilities

Oversee strategy behind and execution of B2B marketing planned campaigns, lifecycle marketing automated programs and operational communications Prioritise defined company priorities – and advocate for them cross-functionally – in the B2B CRM roadmap Work closely with the CRM, Product, Marketing & Commercial teams to scope requests and new ideas for features, automations, adhoc comms, and messaging formats Mentor team members on project prioritisation against strategic goals and establish best practices for scalable, efficient CRM work Set the direction for data activation, data-driven insights and proper reporting/attribution work to be able to understand and communicate business impact of CRM efforts, using an experimentation framework for testing and iterative improvements

Requirements

Experience leading CRM, retention, lifecycle or marketing automation teams Tr

B2B CRM Lead - (9 Month Parental Leave Cover)