We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives. What you'll be doing Campaign Management: Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions.

Analyse campaign performance data and provide insights to improve campaign effectiveness. Marketing Platform Integration: Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.

Requirements

, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations. Platform Audit: Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement. Implementation: Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data.

, and platform updates. Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels. Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations.

Document processes, best practices, and system changes. Compliance & Privacy: Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards. Ownership: Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues.

Establish processes for testing events across Product Managers and Engineering teams. Documentation: Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation. What you'll bring Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.

Strong understanding of web analytics, digital marketing, and data privacy. Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment. Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders.

Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights. Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4. Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking.

Nice To Have

Experience in the sports betting or gaming industry. Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar. Experience implementing Server-Side Google Tag Manager for business-critical events.

Google Analytics, Google Tag Manager, or related certifications.

Analytics Implementation Consultant