Measurement & Effectiveness Lead

Location: Derry Street, HSK, London, W8 5HY

Position: Full Time/Permanent

About Us

Mail Metro Media is the commercial advertising arm of DMG Media, the UK’s leading premium publisher. Across Daily Mail, Metro, The i Paper, and The Mail+, we reach 30+ million adults monthly.

We’re in the middle of a transformation and building differentiated ad products that no one else in UK publishing can offer:

A premium ad experience
Exclusive high-impact formats
Immersive editorial content
400k+ subscribers
Commerce insights

About The Role

We are looking for a Measurement and Effectiveness Lead to join the new Ad Product team within the Insight & Research division. The role has been developed to undertake digital measurement studies on live campaigns across our network to prove the effectiveness of our digital newsbrands.

Measurement becomes increasingly central to how advertisers evaluate success and this role offers the opportunity to work with clients and our Ad Product team to define meaningful success metrics, delivering robust evidence of campaign performance, and shape the future of our measurement offering

Main Responsibilities

Key Purpose of the role

Provide expertise and knowledge of Mail Metro Media’s digital measurement solutions
Provide digital measurement strategies to support successful sales pitches
Implement digital measurement solutions for direct and programmatic campaigns
Implement optimisation solutions to provide better outcomes for advertisers (clicks, sales, attention)
Create post campaign reports to provide clients with insights into their campaign performance
Evaluate digital measurement providers and deliver recommendations on which to onboard
Develop research strategies for new ad product launches, briefing in suppliers across quantitative & qualitative solutions
Plan and analyse quantitative & qualitative studies to develop sales stories for new ad products

The role is accountable for:

Creating & presenting strategic digital measurement solutions to advertisers and agencies
Managing the implementation of digital measurement on programmatic & direct digital campaigns
Providing optimisations on digital campaigns to improve measurement metrics
Providing post campaign reporting & attention measurement across digital campaigns
Providing case studies and learnings on campaigns

Person Specification

We are looking for someone with extensive experience working within an adtech vendor, media owner, agency, or research platform, with a dedicated background in media effectiveness, research, or insight roles.
Data storytelling is a key part of the role, a strong candidate would be comfortable taking complex data sets or statistical outputs and relaying them in plain language.
Deep understanding of industry-standard research tools, clean rooms, and media effectiveness practices (e.g., brand/sales lift, attention, or A/B testing) is highly valued. Knowledge of attention providers (Lumen, Adelaide,
RealEyes, Element Human etc) or knowledge of brand lift providers (Brand Metrics, RAM, Happydemics etc) would be valued.
Understanding & knowledge of digital advertising metrics (impressions, clicks, CTR, viewability, attention score) and platforms (Google Ad Manager, IAS, MOAT etc)
Self-motivated, an enthusiastic attitude and the adaptability to proactively prioritise workloads.
Able to handle competing priorities, juggle multiple study timelines, and deliver projects on time across the end-to-end campaign lifecycle.
Experience evaluating measurement suppliers, briefing in measurement suppliers and writing surveys.
Use learning agendas to make the best use of our measurement suite and solve core client challenges, helping to build long term strategic partnerships
Bring new ideas to the Insight & Research team on effectiveness and digital measurement.

Key Skills

Competent on Microsoft Excel and PowerPoint
Proven ability to take a brief, find a solution and provide a clear narrative and recommendations
Comfortable briefing in research suppliers
Excellent time management across multiple projects
Excellent analytics skills
Strong stakeholder & supplier management
Strong survey writing skills
Strong understanding of quantitative & qualitative research techniques
Strong understanding of digital measurement suppliers
Problem solving
Proactivity

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.