Lead Product Analyst, Lifecycle Marketing

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work.

Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that.

To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here .

As the Lead Product Analyst- Lifecycle Marketing, you will serve as the strategic analytics partner for lifecycle and CRM initiatives, helping shape retention strategy through cohort-based insights, experimentation, and cross-functional partnership. You will partner deeply with PMM, Product, and Data Science to measure impact, improve lifecycle programs, and identify the highest-leverage opportunities to drive retention. This role is ideal for someone who combines strong analytical rigor, operational execution, and excellent communication skills.

You should be comfortable moving from hands-on analysis to clear recommendations, and from detailed experiment readouts to polished presentations for cross-functional and leadership audiences.

What You’Ll Do

Be the analytical thought partner for lifecycle, CRM, and retention strategy. Partner closely with PMM and Product to identify the biggest opportunities to improve retention, re-engagement, and long-term user value. Use cohort analysis and lifecycle insights to help prioritize where the business should invest.

Own measurement strategy for lifecycle programs and experiments. Define success metrics and measurement frameworks for CRM and lifecycle initiatives. Design, execute, and evaluate A/B tests and other experiments to understand what drives retention, engagement, and sustained behavior change.

Drive cohort-based insights that improve user retention. Analyze user behavior across lifecycle stages to identify patterns, drop-off points, and high-impact levers for retention. Go beyond reporting to uncover actionable insights that inform targeting, messaging, timing, and program design.

Support operational excellence in experimentation and reporting. Be self-sufficient in setting up analyses, monitoring experiment performance, identifying issues, and delivering clear recommendations. Build scalable dashboards, reporting cadences, and frameworks that enable fast, high-quality decision-making.

Communicate insights clearly and influence through data. Translate complex analysis into concise, compelling narratives for technical and non-technical audiences. Present findings and recommendations in a way that drives alignment across PMM, Product, and leadership stakeholders.

What We’Re Looking For

Strong lifecycle / CRM / retention analytics experience. 8+ years of experience in analytics in a fast-paced, data-driven environment, ideally in consumer tech. Strong background in lifecycle marketing, CRM analytics, retention, engagement, cohort analysis, and user behavior measurement.

Deep experimentation and measurement capability. Proven experience designing, executing, and interpreting A/B tests and other growth experiments. Able to independently define metrics, assess results, identify tradeoffs, and make clear business recommendations.

Expert SQL skills.