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DLP Capital — St. Augustine, Florida
The Vice President of Sales & Marketing is responsible for driving the sales, leasing strategy and execution across DLP real estate products, including park models, homes, apartments and lots.
Requirements
) 10+ years of progressive sales leadership experience within real estate development, homebuilding, residential communities, or related owner/operator environments, with direct accountability for revenue, absorption, and team performance. Proven experience leading sales on behalf of developers and/or homebuilders, including go-to-market strategy, pricing discipline, sales pacing, and execution across multiple communities or developments. Experience in park models and manufactured home sales preferred, including familiarity with buyer profiles, regulatory considerations, financing structures, and community-based sales models.
Commercial and land sales experience preferred, with the ability to evaluate, position, and transact complex assets such as lots, pads, and development parcels. Strong operational and financial acumen, with experience using sales metrics, CRM systems, forecasting, and reporting to drive disciplined execution and decision-making. Collaborative leadership style with a track record of partnering effectively with marketing, asset management, operations, and finance teams.
Responsibilities
) Lead sales team for park models, home and apartments. Own and execute the enterprise sales strategy across all LivingFully Communities developments, ensuring alignment with revenue targets, absorption schedules, pricing strategy, and brand positioning for park models, homes, apartments, and lots. Design and lead a best-in-class sales training program for the sales organization, including onboarding, product knowledge, customer experience standards, pricing and negotiation discipline, CRM utilization, and performance accountability.
Implement sales strategy and execution across each development. Lead sales execution at the asset level, translating overarching strategy into market-specific go-to-market plans, sales pacing, and leasing strategies for each development in partnership with operations, marketing, and asset management. Direct all sales and leasing activities for park models, homes, apartments, and lots across LivingFully Communities, overseeing lead management, tours, contracts, closings, leasing velocity, and customer satisfaction.
Compensation
alignment, and succession planning for on-site and regional sales leadership. Establish clear sales KPIs, reporting, and forecasting, providing leadership with accurate pipeline visibility, absorption projections, and data-driven insights to support investment and operational decisions. Lead REO sales on behalf of DLP Lending, managing the disposition strategy, broker relationships, pricing, and execution to maximize recovery value while protecting the DLP brand and customer experience.
What you’re motivated by: Making an impact. Whether it's the residents who call our Thriving Communities home, the investors who trust us to be stewards of their capital, or the sponsors we work with to 10x their business, everything we do is about making an impact. Challenges.
You see roadblocks as opportunities and are proactive in finding solutions. Growth. We’ve been named to the Inc.
5000 as one of the Fastest-Growing Private Companies in America for thirteen consecutive years.
Who We Are
What We Do In One Sentence: We finance the building of Thriving Communities. Our Mission: We are changing the nation through the building of Thriving Communities. We are the leader in funding the building of Thriving Communities centered in safe, attainable housing.
Our Purpose: To passionately make an extraordinary impact by transforming lives and building Thriving Communities.