Marketing & Sales Counselor

Summary The Healthcare Admissions Marketing and Sales Counselor/Navigator position is a key driver of post-acute and long-stay census growth for Otterbein SeniorLife. Depending on the community’s needs, this role may also support Assisted Living census development. This position operates with a dual focus, onsite and outbound—executing a strategic, multifaceted outreach and relationship-building approach designed to strengthen referral pipelines and cultivate prospective resident relationships that lead to qualified admissions.

In their strategic market area, the Healthcare Admissions Counselor/Navigator actively develops and maintains partnerships with key referral sources, including healthcare systems, physician practices, Chambers of Commerce, stand-alone Independent and Assisted Living communities, social and business organizations, senior centers, and local churches. Internally, this role serves as the in-house Admissions Counselor, acting as a trusted guide for prospective residents and their families. They provide education on care options, remove barriers, and ensure a seamless and supportive admissions experience from initial inquiry through move-in.

This position also collaborates closely with the Marketing Director, supporting tactical initiatives that drive occupancy and align with broader census growth strategies. Through intentional relationship development, consistent follow-through, and a commitment to education and service, the Healthcare Admissions Counselor/Navigator plays a critical role in advancing census growth across assigned service lines and delivering on Otterbein SeniorLife’s mission of exceptional experiences.

Responsibilities

Provide exceptional customer service to prospective residents, families, referral partners and other customers throughout the life journey. Serve as key champion for Otterbein Exceptional Experience Programs. Establish relationships with hospital key accounts (administrators, doctors, social workers, and discharge nurses) to drive referrals for patients needing long-term nursing and/or post-acute (rehabilitative) care.

Maintain & develop referral relationships that yield an increased share of patient referrals from the targeted hospitals. Monitor and maintain targeted payer mix to meet financial goals. Develop and execute quarterly marketing plans for the market area.

Develop and execute weekly reports when census is below target goal Assess potential referrals or potential admissions to further advance the bedside sale. Distribute brochures, flyers and other promotional items to referral sources in the targeted accounts. Work closely and collaboratively with the Marketing Director to ensure completion of tactical efforts to reach Occupancy Goals.

Coordinate all marketing efforts to meet census goals. If Central Intake is engaged with your location, ensure smooth communication collaboratively between the community & Central Intake. Complete all duties/tasks related to Central Intake during the admissions process.

Identify opportunities and execute those selected opportunities to make working with Otterbein easier and more efficient for acute care and doctoral practice personnel. Responsible for creation of digital marketing, as assigned. Ability to create and execute creative approaches to marketing.

Independently manage the Sales Territory with a self-starter approach. Work strategically for Otterbein SeniorLife to gain market share and meet metrics required. LTC Lead Management & Engagement from receiving lead, conducting tours, ensuring fast responses and working with Central Intake for admission.

Building & Managing a Long Term Wait List. Entering all activities in the PCC CRM & managing pipeline to achieve occupancy goals. Responsible for Contract Signings.

Responsible for attendance at required meetings. Rounding to ensure Suite Readiness & First Impressions.