Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals. With Sona, our voice-first AI Mental Health Specialist, Pelago now applies that same clinically-driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality.

We believe technology should make clinical care more precise and more human, not replace the judgment behind it. Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

Overview of the Role... Own the creative system behind how Pelago acquires members: Pelago is hiring a Creative Director, Growth to own the full creative arc of our member acquisition funnel - from campaign concept through shipped execution. Reporting to the Head of Growth, this is a true player-coach role where design is your primary craft and campaign concepting is what elevates it into strategy.

You will define what Pelago’s growth surface looks, sounds, and feels like - and hold yourself accountable for whether it converts. This is a high-ownership, high-autonomy role where the brief comes from the data, and the creative strategy comes from you. This is a hybrid role with a high-collaboration rhythm (3 days/week in our NYC office).

) to translating it into a coherent campaign across email, direct mail, SMS, and the landing page. Evolve Pelago's growth creative voice: the visual language, messaging principles, and channel-specific standards that make our acquisition surface coherent and differentiated. You're inheriting a working foundation, not a blank page, not a finished system, and raising the bar from there.

” Execute the work Own the messaging platform for every campaign: the insight, the angle, the hierarchy of claims across channels. The Senior Content Manager owns copy execution within that direction. You hold the quality bar and can pick up the pen yourself when the stakes are high enough to warrant it.

You are the designer. Emails, landing page modules, direct mail layouts, campaign visuals: you build these yourself. The expectation is craft, not direction.

Work hands-on with AI tools across copy ideation, design iteration, and A/B variant production. Not aspirational interest; active practice in your workflow today. Run creative experimentation Run creative experimentation as a discipline alongside the Growth PM, Growth Ops, and Growth Engineer.

Every test starts with a hypothesis you can defend, and every result should change the creative strategy underneath, not just the individual asset. Treat a flat conversion rate as a brief, not a verdict. If something isn’t working, you generate hypotheses before you’re asked to and test them in order of conviction.

Lead across the organization Translate business goals and funnel data into creative strategy that non-creative stakeholders can understand, question, and trust. You can present a creative rationale to leadership without relying on aesthetic language.