We are PMG Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With As our Brand Media Lead , you’ll join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for our clients. Our department thrives on creativity, data-driven decision-making, and a passion for delivering meaningful results. You’ll work alongside cross-functional teams, media professionals, and third-party publishers, building relationships and driving campaigns that make a difference.

This is a team that values fresh perspectives, celebrates diverse skill sets, and supports each other’s growth. Together, we explore new approaches to solving challenges, push the boundaries of what’s possible, and create campaigns that resonate. In your role, you’ll guide and mentor team members, fostering a culture of collaboration and development while ensuring we continue to exceed client expectations.

Your leadership and strategic vision will play a key role in helping brands connect with their audiences and drive lasting results. What You’ll Be Doing The Brand Media Lead manages the strategy and execution of display media ad campaigns, including the day-to-day optimization of ads. Strategically lead the execution of cross-channel media campaigns, ensuring top performance and client satisfaction.

Oversee media operations, including partner management, optimization, and in-depth performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and more. Build and maintain strong, strategic relationships with media partners to drive impactful campaigns and innovative solutions. Identify and negotiate with key publishers to effectively reach target audiences, leveraging your expertise to maximize value.

Deliver regular updates and actionable insights to clients, showcasing campaign results and offering recommendations for improvement. Mentor and support junior team members, contributing to their growth and development within the field. Collaborate on high-impact, cross-agency projects that push the boundaries of innovation and deliver measurable client success.

The primary focus of this role is the Brand Media channel.

Responsibilities

may extend across other media channels as needed to support broader business priorities. Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role What You’ll Bring 3-5 years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience. Advanced expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.

Hands-on experience with Content Creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers. Ability to work on a cross-functional team to ensure cohesive, 360-degree media strategies. A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data-informed strategies.

Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.