About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About The Role

We're building a premium, drop-driven business that creates cultural moments for anime fans—not a traditional online store. This role will define the creative vision for our eCommerce business, translating beloved anime IP, fan insights, and emerging design trends into original collections that fans can't find anywhere else. Every drop should feel intentional, collectible, and emotionally resonant, reinforcing Crunchyroll as the destination for premium anime merchandise.

You will own merchandise strategy from concept through launch—including collection vision, product merchandising strategy, creative direction, vendor partnerships, and commercial performance. You'll partner across Creative, Licensing, Marketing, and Product to build an eCommerce business that is as differentiated creatively as it is commercially successful. This leader brings equal parts creative taste, merchandising instinct, and commercial rigor.

They understand how to build product assortments that tell stories, anticipate trends before they become mainstream, and create products that anime fans are proud to wear, collect, and display. In the role of Head of eCommerce, you will report to the Executive Vice President, Emerging Business. We are considering applicants for the location(s) of Los Angeles.

Responsibilities

Merchandise Vision & Strategy Own the long-term vision and commercial strategy for Crunchyroll's eCommerce business. Develop a multi-year roadmap for product categories, collection architecture, and seasonal priorities. Define what makes Crunchyroll merchandise distinctive within anime, entertainment, and lifestyle retail.

Balance fan passion, brand authenticity, and commercial performance to create sustainable growth. Creative Direction & Collection Vision Lead the creative direction for all product drops, ensuring every collection has a clear point of view and cohesive narrative. Develop seasonal collection concepts inspired by anime, Japanese culture, fashion, art, and broader cultural trends.

Create product visions that elevate licensed merchandise beyond logo-driven apparel into premium lifestyle products. Champion originality and innovation in product design while honoring the integrity of each franchise. Establish creative standards that ensure every product feels premium, intentional, and collectible.

Product Design & Merchandising Leadership Own merchandise assortment strategy across apparel, accessories, collectibles, home, lifestyle, and emerging product categories. Guide collection frameworks, pricing strategy, and assortment architecture. Ensure every drop delivers a balanced mix of hero products, everyday essentials, limited editions, and collector-focused pieces.

Build collections that encourage discovery, repeat purchasing, and long-term fandom. Trend & Consumer Insights Stay deeply connected to the evolving worlds of: Streetwear and contemporary fashion Japanese design and culture Anime fandom and collector communities Lifestyle product innovation Emerging artists and creative collaborators Materials, silhouettes, color, graphics, and product design trends Translate these insights into merchandise that feels ahead of the market while remaining authentic to anime fans. Drop Strategy & Product Storytelling Define the creative strategy and merchandising approach for every product drop.

Build launch calendars that create anticipation, scarcity, and cultural relevance.