Territory Sales Manager – South Atlantic (VA & NC)

About Us At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.

Role Description: Reporting to the Regional Director of Sales, a Territory Sales Manager plays a key role in driving sales performance, accelerating market expansion, and building brand presence in both existing and new territories. We're seeking an exceptional candidate responsible for executing strategies that grow Open Farm's retail footprint in Virginia and North Carolina. The focus will be to strengthen relationships with key accounts and retailers, and ensure our products are well represented and top-of-mind for consumers in the retail space.

A Territory Sales Manager directly contributes to the company's overall growth by identifying new business opportunities, optimizing sales channels, and executing sales and retail initiatives that enhance visibility and market share across the region. A Territory Sales Manager also act as a brand ambassador - inspiring retailers, distributors, and cusotmers alike to champion Open Farm's mission and products.

Responsibilities

: Sales Optimization Drive Territory Growth: Consistently meet and exceed sales targets by implementing strategic initiatives that fuel revenue growth and strengthen Open Farm’s market position. Strategic Forecasting & Planning: Develop forward-looking territory plans grounded in data, insights, and market trends to ensure alignment with company goals and long-term growth strategies. Effective Budget Stewardship: Manage budgets related to travel, promotions, and customer engagement with a focus on maximizing ROI and supporting impactful growth initiatives.

Customer Focus Build Meaningful Partnerships: Cultivate deep, trust-based relationships with retailers, distributors, and key partners, becoming their go-to resource for driving mutual success. Customer Relationship Management: Engage consistently with accounts through store visits and ongoing communication to strengthen loyalty and advocacy for the Open Farm brand. Empower Through Education: Deliver compelling product and brand training sessions that inspire confidence, deepen product knowledge, and equip partners to effectively champion Open Farm in-store.

Solutions-Oriented Mindset: Address challenges with empathy, urgency, and creativity, collaborating cross-functionally to deliver solutions that enhance customer satisfaction and business outcomes. Business Development & Operations Expand Our Footprint: Identify and capture new business opportunities through proactive prospecting, relationship building, and strategic networking. Champion the Brand: Collaborate with marketing and retail partners to execute engaging promotional programs, events, and in-store activations that bring the Open Farm story to life.

Insights-Driven Performance: Monitor market trends, competitive activity, and customer feedback to uncover opportunities and provide actionable insights that inform strategic decisions. Integrity in Action: Uphold Open Farm’s values by ensuring all sales and marketing activities reflect our commitment to ethics, transparency, and excellence. Required Experience and Skills 3+ years of experience in sales or territory management; experience in the pet industry is an asset.

Demonstrated ability to drive growth, exceed targets, and expand market presence. A track record of developing and executing effective sales strategies that deliver measurable results and strengthen brand impact.