About NexHealth Our healthcare system remains frustratingly analog. When you live in a world of one-tap car rides, instant meal delivery, and unlimited streaming, why do you still have to call to schedule a doctor’s appointment and fill out a clipboard in the waiting room? NexHealth’s mission is to accelerate innovation in healthcare by connecting patients, providers, and developers.

We’re building the infrastructure layer for modern healthcare, connecting thousands of fragmented, on-premise, and closed EHR systems into a single, modern platform that powers software, APIs, payments, and patient experiences across the ecosystem.

About The Role

We're looking for a Senior Lifecycle Marketing Manager to own the end-to-end customer journey - from onboarding and activation through engagement & retention. You'll build data-driven lifecycle programs across our owned channels that deepen relationships with the practices on our platform, drive product adoption, and reduce churn. This is a build opportunity: you'll be the first dedicated owner of this function, responsible for defining the strategy, standing up the programs and processes, setting priorities, and building the cross-functional muscle to make it all run.

This role is a strong fit for someone who thrives in ambiguity, is energized by a blank canvas, and knows how to turn scattered pieces into a coherent, scalable function. The ideal candidate has deep lifecycle expertise, strong analytical instincts, and B2B experience.

What You'Ll Do

Establish and own the customer lifecycle function from the ground up — defining strategy, setting priorities, and building the processes and systems to scale it Develop and execute programs that support customer onboarding, activation, product adoption, engagement & retention Design segmented, personalized messaging strategies tailored to different customer cohorts Build automated workflows and behavioral triggers that guide customers through key lifecycle stages and encourage healthy platform engagement Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies Analyze campaign performance and customer behavior data to identify friction points, churn signals, and engagement opportunities Partner with Customer Success and Sales to develop customer success stories that support retention, adoption, and growth Maintain a lifecycle roadmap that drives measurable improvements in retention, product adoption, and customer lifetime value

What We'Re Looking For

7+ years of marketing experience, with at least 4 years focused on lifecycle or customer marketing B2B SaaS marketing experience is required A builder's mindset — comfortable operating with ambiguity, determining priorities without a playbook, and standing up new programs, processes, and functions from scratch Ability to think and execute both strategically and tactically, and to pivot quickly based on real-time data Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics Strong analytical skills — able to interpret data into hypotheses and an experimentation strategy Experience developing customer success stories, case studies, or customer education content (knowledge bases, onboarding content, how-to guides, etc.) — a plus

Compensation

Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

and variable

in the form of commissions.

type is determined by your role and level.

Compensation (TTCC)

and includes base

Benefits

may include stock options, an unlimited paid time off policy, and up to 100% coverage on med