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Just Global
Just Global: At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive recurring revenue.
We are the heart of B2B. What You are Accountable For: The Associate Director, Omnichannel Activation is accountable for driving all aspects of omnichannel media activation across programmatic and paid social, including the incorporation of cross-channel strategy into connected, story-driven, full-funnel media experiences. Working in close collaboration with media strategy, client services, analytics, operations, and activation leads, you will lead and drive campaign strategy and execution across the full campaign life cycle.
This includes planning support, platform strategy, audience development, budget stewardship, optimization, reporting, quality control, and marketplace innovation across programmatic and paid social channels. The Associate Director, Omnichannel Activation will be expected to help educate the agency on platform capabilities, cross-channel activation best practices, emerging media opportunities, and evolving marketplace trends through meeting facilitation, documentation, training, and POV creation. You are passionate about digital media activation and its role in the broader marketing communications ecosystem.
You possess a strong understanding of the programmatic and paid social landscape and will support the continued growth, integration, and sophistication of Just Global’s omnichannel activation practice.
Requirements
, contractual agreements, and applicable regulations • Ensure omnichannel activation teams are accurately tracking all financial processes in a timely manner • Review and approve final, client-ready work product • Determine tracking, targeting, buying, optimization, and measurement guidelines for specific accounts • Work closely with activation, operations, and media leadership to drive improved processes, consistency, and best practices across clients • Exhibit the ability to anticipate, diagnose, and solve problems across channels • Own and f