Marketing Analytics Lead - 6 months - Europe Fully Remote

Marketing Analytics Lead Location Remote in Europe Contract Contract Length: 6 months, potential to extend Full-time – 40 hours per week About Algomarketing Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond. The Role Join a global enterprise SaaS organisation to help build and scale a data-driven marketing analytics capability. Lead the development of standardised reporting, dashboards, and performance frameworks that provide a trusted view of marketing performance across regions, business units, and channels.

Drive the evolution from reactive reporting to proactive, insight-led analytics that supports executive decision-making. Partner with cross-functional teams to improve reporting, data quality, governance, and self-service analytics capabilities.

Responsibilities

/ Role Specific Context Lead the development and delivery of executive dashboards, scorecards, and marketing performance reporting. Ensure reporting is accurate, timely, standardised, and aligned to agreed KPIs. Reduce manual reporting through automation, reusable reporting frameworks, and AI-enabled processes.

Support the development of a centralised analytics environment using Microsoft Fabric and Power BI. Consolidate fragmented reporting into scalable, standardised dashboards and templates. Develop and maintain a central marketing KPI and metrics dictionary.

Implement data validation processes and improve data quality across marketing systems. Support data governance and standard tracking frameworks. Enable self-service analytics by creating documentation, templates, and user training.

Analyse marketing performance trends and deliver actionable recommendations to stakeholders. Provide insight across digital marketing, brand performance, and communications effectiveness. Collaborate across global teams to establish consistent reporting standards and shared analytics capabilities.

Requirements

Proven experience in marketing analytics, business intelligence, or data analytics roles. Experience developing dashboards, scorecards, and reporting frameworks. Strong experience with Power BI (or similar BI platforms).

Experience with Microsoft Fabric, FiveTran (or equivalent), Google Analytics, and Google Tag Manager. Understanding of data modelling, data pipelines, and modern analytics environments. Experience working with multiple marketing data sources, including digital, campaign, and CRM data.

Strong analytical skills with the ability to translate complex data into clear business insights. Excellent stakeholder management and communication skills. Ability to work in structured, standards-driven environments with a focus on continuous improvement.

Experience within B2B or other complex, multi-stakeholder organisations. Knowledge of automation technologies and AI applications within marketing analytics. Experience building scalable reporting frameworks and reusable dashboard templates.

Strong understanding of data governance and KPI standardisation. Passion for driving data-driven decision-making and continuous optimisation. Ability to influence stakeholders and support executive-level reporting.