Senior Manager, Marketing Analytics

WHY NEW ENGEN? At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Lead Analytics Strategy and Client Impact Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs. Design and implement measurement frameworks that align to media strategies, business objectives, and client goals. Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.

Translate complex data into clear, actionable insights that drive media performance and business outcomes. Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps. Own Advanced Analytics Execution Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.

Apply critical thinking to determine the right data sources, structures, and methodologies for each use case. Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks. Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.

Own Reporting, Insights, and Data Integrity Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools. Ensure accuracy, consistency, and integrity across analytics outputs. Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.

Maintain documentation of data sources, methodologies, and processes to support scalability and continuity. Collaborate and Improve Analytics Operations Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies. Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability.

Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation. Support Team Growth (Future-State) Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback.

Responsibilities

may be introduced upon conversion to full-time, based on business needs and team structure. WHAT YOU BRING 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics. Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.

Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand. Experience with dashboarding and data visualization; Tableau experience strongly preferred. , Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.

Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.