About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2383 - Solutions Planning Director - UK Role Summary WPP Media Solutions sits at the heart of WPP’s media, data, technology, and performance ecosystem, bringing together best-in-class planning, activation, data, and commerce capabilities to solve complex client growth challenges.

Working across WPP’s agency brands and specialist units, Media Solutions is designed to deliver integrated, future-proofed media strategies that are people-first, privacy-safe, and outcomes-driven. In 2026, WPP Media Solutions continues to lead the industry in applying AI-enabled planning, advanced measurement, and cross-channel innovation to help brands connect with audiences in meaningful, measurable ways. Role Overview As a Solutions Planning Director, you'll be responsible for maximising commercial opportunities and building strategic senior partnerships that unlock new investment.

You'll lead a team, champion innovation, and ensure our Media Solutions are integrated seamlessly, driving client growth and maturity. This role is about strategic oversight, commercial acumen, and empowering your team to deliver exceptional outcomes.

Key Responsibilities

: Lead with a Growth Mindset Devise and implement long-term strategies to grow, retain, and convert clients, identifying and leveraging "blue sky" investment opportunities. Collaborate with agency Managing Partners and Client Leads on annual planning, forecasting, and value incentives to secure long-term revenue. Address and resolve broad-scale barriers to Media Solutions spends and competitive share increases across agency groups.

Build Strategic Partnerships Establish and maintain senior relationships across comms, planning, and strategy teams at the agency group level. Lead cross-team collaboration within Media Solutions to ensure agencies are at the forefront of innovation for clients. Surface new solutions, innovation opportunities, and test initiatives with senior group stakeholders, ensuring effective communication and client suitability.

Innovate Educate Work closely with Solutions Development stakeholders to inform innovation and testing, championing strategic business goals and providing agencies with compelling narratives and collateral. Organise and host regular education sessions for agency and client partners to foster continuous learning and solution adoption. Lead Develop Your Team Set a clear vision and strategic direction for your agency patch, defining priorities and expectations for your team at all levels.

Mentor and develop your direct reports (Associate Director/s), driving excellence through clear goal setting, 1-2-1s, and recognition. Cascade business updates from Managing Partner to build a culture of transparency and trust. Optimise Operations Champion process enhancement and embed AI/Automation efficiencies as a core foundation for all workflows, continuously refining and improving ways of working.

Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .