About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2584 - Global Social Lead Role Summary and Impact Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.

Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. Client Context: Audible is Wavemaker Worldwide’s largest client and one of the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals.

Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets and has globalised it’s performance media into two hubs in NYC and London. Role Context: We are looking for a paid social expert to continue their career as Global Social Lead. This person will assume day-to-day responsibility for the paid social planning, activation and general output of a busy client account across all social performance media across 12 international markets – with more to come in 2026-7.

They will oversee a team responsible for the everyday running of the account and ensure our strategic audience first approach to performance is made reality. This person will also be required to develop strong relationships with clients, suppliers, and our counterparts in other performance channels, as well as having a direct relationship with global branding social campaigns. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social platforms (Meta, Snap, TikTok, Reddit etc) who has a deep understanding of best approaches and practices to drive performance across both direct to site and app downloads (MAI – app installs) campaigns.

Key Responsibilities

: Global Social Lead has complete control of and responsibility for our social performance efforts globally within the Audible team These include: Campaign Management Driving the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. ) and present these back to senior client stakeholders. Own the performance campaign targets (web sign ups and Monthly app installs) and ensure we deliver to them, with the ability to manage a set of highly knowledgeable Social clients.

Lead a hybrid team (made up of both local and Global Hub employees across several locations) responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms with direct line management of Social Directors. Comfortable troubleshooting and helping train junior team members to use advanced features and niche platforms. Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).

Ensuring the team delivery a high standard and accuracy of weekly/monthly campaign performance reports. Leading weekly client calls and supporting the wider team to present results as necessary. Ensuring all performance commentary delivers valuable insight and recommendations to clients.