Are you ready to get the Easygo Edge? The Paid Social Lead is a key contributor and leader within the Paid Media team, reporting directly to the Head of Paid Media. This role owns Easygo's paid social strategy end-to-end, across Meta, TikTok, Reddit, Snap, X, and emerging platforms, setting the standard for how we show up, perform, and grow in social channels.

What you’ll build with us: You will bring platform-wide expertise, a creative instinct, and a performance-driven approach to build paid social into a scalable growth channel. Working in close partnership with Organic Social, Creative, CRM, and Analytics teams, you will ensure paid and organic efforts are unified, and that Easygo's social presence is both compelling and commercially effective. We know that innovation ignites when we build and create together, in person.

This is a full-time opportunity at our Melbourne office. You’ll work right where it all happens, surrounded by our fearless crew shipping high-impact work. Who is Easygo?

We’re a high-growth, high-velocity tech company with millions of eyeballs on us every day. We’re building the future of fearless tech. We’re the creators behind some of the most popular brands including Stake, KICK and Easygo Games.

While they command a fierce global following, our crew is employed directly by Easygo and that’s where the real fun happens. We’re always looking for people who are hungry, humble and move fast. People who are ready to Unify , Disrupt and Evolve with us.

With us you’ll grow faster and go further. Your work has impact. And that gives you an edge you can’t get anywhere else.

The impact you’ll make: Operational Excellence Own the end-to-end paid social operation — campaign architecture, account structure, audience strategy, and trafficking standards across all platforms and markets. Define and implement best-in-class campaign structures across Meta, TikTok, Reddit, Snap, and X, with rigorous attention to detail at every level. Strategy Growth Strategy Growth Define and lead paid social strategy, identifying growth opportunities across prospecting, retargeting, and retention across each platform.

Stay ahead of platform developments, algorithm changes, and emerging social channels — proactively bringing new opportunities to the team. Partner with regional specialists and business stakeholders to translate growth objectives into platform-specific execution plans. Maintain a clear point of view on channel prioritisation and budget allocation across the social mix.

Creative Strategy Collaboration Serve as the strategic link between paid social and the Creative team — briefing, reviewing, and iterating on platform-native creative assets. Champion a test-and-learn approach to creative: build and maintain a structured testing roadmap across formats (video, static, carousel, Stories, UGC-style) and messaging frameworks. Develop creative performance frameworks — defining what good looks like per platform and feeding insights back into the creative process.

Collaborate with the Organic Social team on content strategy, ensuring paid amplification aligns with organic storytelling and brand voice. Paid Organic Alignment Work in close partnership with the Organic Social team to align messaging, audience strategy, and content calendars — avoiding duplication and maximising combined impact. Identify high-performing organic content and develop paid amplification strategies to extend reach and drive performance.

Contribute to a unified social presence where paid and organic work together seamlessly across all platforms. Audience Targeting Strategy In collaboration with the Head of Paid Media, develop and govern audience strategy across all paid social platforms — custom audiences, lookalikes, interest and behavioural targeting, and suppression lists.