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CTI — Detroit, Michigan
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com .
A Hybrid working model We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Product Information Specialist do at WPP Production? We are seeking a Production Information Specialist - Technology to support critical automotive product compliance, technology communications, and digital content reviews across multiple agencies and client teams. This role is ideal for a proactive professional who possesses a unique mix of product curiosity, technical aptitude, and strong collaborative skills.
Sitting at the intersection of technology, digital services, and creative execution, you will help validate and review digital content to ensure that complex, software-enabled vehicle features (infotainment, ADAS, mobile apps) are represented with absolute technical accuracy and regulatory compliance across all marketing touchpoints. Serving as a key product liaison, you will help align creative agency partners with engineering, product, and legal stakeholders. Success in this role requires exceptional attention to detail, a passion for modern vehicle technology, and a collaborative approach to helping teams deliver accurate, high-quality consumer communications.
Responsibilities
Vehicle Technology Product Support Review creative materials, digital experiences, product claims, and disclaimers to ensure they are technically accurate, compliant, and aligned with vehicle order guides and engineering specs. , in-vehicle software, driver-assist systems, mobile apps, and UI displays). Assist in translating technical engineering specifications and software updates into clear information that creative agency partners can easily understand and apply to digital content.
Support the organization, tracking, and maintenance of technology-related assets, metadata, and product documentation for cross-functional team use. Help test and implement AI tools designed to align product information, claims, and messaging consistency across various communication channels. Participate in technology demonstrations to help creative teams identify effective ways to communicate complex product and technology features to consumers.
Cross-Functional Collaboration Alignment Build and maintain strong, collaborative working relationships with agency partners, clients, engineers, and legal compliance teams to ensure product accuracy. Gather and share product updates, technology changes, and feature availability with internal and external teams. Communicate review feedback clearly and constructively, helping creative teams align their work with actual vehicle functionality.