Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . YOUR ROLE IN A NUTSHELL The purpose of this role is to define the problems our clients want to solve and collaborate with blended teams on the solution.

The Experience Strategist finds the opportunities and solutions in the customer journey for creating authentic value for customers and the client. They have an innate curiosity and desire to understand human behaviour and are able to bring the voice of the customer to life in storytelling. They have a sharp focus on business viability, and confidently engage, align and challenge stakeholders.

They are passionate about understanding a brand’s true purpose for being and hunt for opportunities to create differentiated value. They conduct customer research and facilitate business workshops to craft goals, metrics frameworks, problem definitions, customer value propositions, customer journey maps and personas. They co-design solutions with creative teams, client teams, technologists and the customer.

They are practical and can translate a concept into a prototype that works within the confines of the client’s technology, people and processes.

KEY RESPONSIBILITIES

Collaborate with the client to understand and craft business objectives, scale of ambition, metrics and prioritisation framework Design and coordinate immersive qualitative customer research (such as co-creation events, contextual interviews, observation exercises) and quantitative techniques with an eye for unearthing deep human insight and emotions. Conduct competitive research to understand the ‘status quo’ and opportunities for differentiation. Synthesise insights into artefacts such as personas, and journey maps.

Understand and champion how the brand platform influences the future state experience and express via customer value proposition.

Requirements

, but with the human experience a firm focus REQUIRED EXPERIENCE/SKILLS/CAPABILITIES Innately curious and loves to learn, naturally pushing the boundaries of ‘how desig