Store People Manager

About Us Connected International, Inc. ) is a leading vertically integrated cannabis company based in Sacramento and operating in California, Arizona, and Florida. With over 11 years experience, Connected specializes in breeding, growing, manufacturing, and distributing top-shelf cannabis through its state-of-the-art facilities and proprietary genetics.

With over 250 employees across the United States, Connected maintains a strong presence in the industry across multiple markets. The company has recently expanded into Arizona and Florida with ambitious national expansion plans underway. Connected's mission has always been to breed, grow, and sell the best cannabis in the world, setting high standards for its products, people, and partners wherever we go.

About the Job The Store Sales Manager is the heartbeat of our revenue strategy, tasked with the ultimate retail challenge: driving aggressive sales growth within the tight boundaries of cannabis regulation. There is no leading from the back—you are an on-the-floor coach and data-driven strategist who thrives on the 'real-time' win. You will spend your days transforming every Budtender interaction into a transformational customer experience.

Your goal is to consistently exceed sales targets while strictly adhering to all regulatory and compliance guidelines.

What You Will Do

Core

Responsibilities

Oversee daily store operations including opening/closing procedures, cash handling, and shift management. Maintain a clean, organized and well merchandised store environment, ensuring product is neatly placed with correct signage. Manage employee rest periods and meal breaks according to CA Labor laws.

Assign tasks and register assignments on the Daily Schedule. Drive store revenue by setting clear hourly goals for the day and holding the team accountable to performance expectations. Execute company direction on promotional strategies daily to drive traffic and revenue results.

Train and develop staff through ongoing coaching, empowerment and performance feedback. Conduct performance evaluations and implement goals and improvement plans when necessary, under the guidance of the General Manager Foster a positive, inclusive and results driven culture that promotes team engagement and supports retention. Lead by example on the salesfloor, actively engaging with customers and supporting the team.

Ensure delivery of exceptional customer experiences aligned with brand standards. Resolve customer concerns and escalations professionally and in a timely manner, turning issues into loyalty opportunities. Ensure all employees are adhering to company policies and procedures in accordance with the Company Handbook.

Take full ownership of daily performance metrics—including AOV, SPH, and new customer acquisition—transforming raw data into aggressive floor strategies that drive revenue. Spend the majority of shifts on the sales floor, evolving the team from "order takers" to brand experts through real-time feedback and high-touch performance coaching. Identify high-caliber talent and foster a "growth mindset" by creating learning pathways, such as product training programs and specialized workshops.

Enforce a rigorous "Zero-Error" environment, ensuring 100% accuracy in ID checks, state-mandated METRC tracking, and all regulatory procedures. Maintain 100% menu accuracy while strategically highlighting high-margin products and "slow-movers" to optimize inventory turnover. Cultivate a positive, inclusive culture by upholding premium dress code standards and promptly resolving team safety or performance concerns.

Drive a best-in-class customer experience that prioritizes personalized product education, ensuring every guest has a reason to return. Foster a results-driven environment by celebrating top-tier sales wins while decisively addressing underperformance to maintain elite team standards.